.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in equity capital each year, have brought up nearly $360 million so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That decline is due to market concentration, elevated regulatory tensions, and economic uncertainties.ADWEEK talked to five VCs who continue to acquire adtech companies, in spite of these problems, regarding what they are actually searching for and what they avoid. Possibly unsurprisingly, these investors are actually targeting opportunities in privacy-focused innovations and also industry-specific areas such as hooked up TV.